Duration:
Two Years, Aug 2011 to May 2013
4 Semesters

Eligibility:
Graduate in any discipline

Last date of Application:
May 14, 2011

The Post-Graduate Diploma in Fashion Marketing offers students an exciting range of learning opportunities in the field of fashion and lifestyle related products marketing. The course is engaging with interesting ‘learning and application’ modules. Group work is an intrinsic part of the learning experience – beginning from the first year which provides for a substantial support structure for peer group learning, to the second year in which learning and teaching strategies enable students constructively to critique their own individual research work.

The course is modular with core learning domains such as Fashion Marketing, Strategic Fashion Marketing, Market Research and Fashion Business Management. They are taught with the aim to provide the students with a holistic learning, through a process driven blend of theoretical and practical hands-on experience. This prepares them to function, strategize and render services to the fashion and lifestyle industry. During the course, students are provided with the opportunity of a live experience through industry interaction, internship and live projects to learn better professional practices. The development of students with a holistic perspective of the fashion industry from concept to consumer and quality assurance through internal and external examiners helps enhance their learning and prepares them for a global profession.

The future prospects of Fashion Marketing are not just restricted to marketing of apparels but also new sectors such as Event Management, PR, Luxury Hotels and many more. Fashion Marketing students are placed with renowned brands such as Satya Paul, Mango, Levis, Wills Lifestyle, Fab India. Some of the students have also started working as entrepreneurs and consultants in the fields of lifestyle and related products.

SYNTHESIS
At this forum, students display their final research projects to the business community in a highly professional setting. Recipients of 'Innovative Research awards', 'Outstanding Research Award' and 'Practical Research Award' make formal presentations and address queries raised by industry members.

CAREERS
Graduates work as:

Product Managers Brand Managers Retail Professionals Fashion Promotion Professionals Marketing Consultants for the Lifestyle Industry