Duration:
Two Years, Aug 2011 to May 2013
4 Semesters

Eligibility:
Graduate in any discipline

Last date of Application:
May 14, 2011

In the dynamic and evolving environment of the global fashion business, the demand for professionals with domain specific knowledge and expertise is growing. The industry indicates specific needs for Fashion Merchandisers who have an in-depth and broad based understanding of markets, products and merchandise sourcing. This postgraduate course aims to equip the students for a career in the domestic or international Fashion Industry by delivering a curriculum that focuses on preparing graduates to develop into adept merchandisers and business managers with specialized skills, product and market knowledge.

This course is for self-motivated individuals who can respond to challenges by thinking on their feet and who wish to develop intellectual and creative potential in the field of fashion merchandising. Such an individual should be able to articulate and think strategically and contribute original ideas. Awareness of current issues in the field of fashion and fashion merchandise will make them successful in this profile of the fashion industry.

The course is delivered over four semesters through contact teaching, learning and industry based projects and case studies. During Semester Two the course concentrates on developing holistic understanding and skills in the specific area of merchandising and helping the students to understand the integrative nature and role of a merchandiser in the fashion business environment. This semester also further develops and enhances the students’ product skills and market knowledge. At the close of the semester, the students will be sent on an eight week industry internship. Semester Three focuses on developing the students’ research and applied skills through modules in product development, costing and pricing, CAD and industry based projects that integrate the classroom learning experience with industry practices. Semester Four culminates with the defense of an industry based applied project developed individually by the students to demonstrate their ability to develop an innovative and practical solution to different problems.

SYNTHESIS
At this forum, students display their final research projects to the business community in a highly professional setting. Recipients of 'Innovative Research Awards', 'Outstanding Research Award' and 'Practical Research Award' make formal presentations and address queries raised by industry members.

CAREERS
On completing the programme, students are placed as:

Merchandisers and Product Co-ordinators in Buying Houses & Agencies, Export Houses & Domestic Brands as well as retail sector.