Module 1
Systems and Principles of Merchandising

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture and Case Studies

Industry overview, concept and history Significance, scope and role of merchandising in the clothing industry, with a specific bias towards the RMG export industry Definition of Merchandise & Merchandising Structure and roles of the different areas of operations in an organization Role and Responsibility of a Merchandiser Types of Buy Buying seasons and their significance in product planning Merchandising interface with other departments in an apparel organization

Module 2
Business Communication

Duration
2 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and classroom exercises

The Importance of Communication The Communication Process Presentation Skills Barriers to effective communication Communication in Organization Information systems and controls Management Information System

Module 3
Textiles

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and practicals (swatch folder preparation)

Overview of the Textile Indus Introduction to Textiles : Fiber characteristics Fabrics for apparel Commercial application of textile Introduction to yarn production and yarn type Introduction to weaving and knitting Textile processing End use of fabrics and their characteristics

Module 4
Introduction to Manufacturing

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and practicals

Introduction to Pattern Making Techniques Understanding of machinery Seams & Stitches Production Systems & Processes Quality Concepts

Module 5
Pattern Making & Garment Construction

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and practicals

Introduction to Pattern Making Drafting & development Men's Shirt Block Develop Shirt Component Identification of Production Pattern Introduction to various industrial sewing machinery & equipment Various seam types Construct Placket Construct Collar Drafting & developing Men's Trouser Block

Module 6
Costing and Pricing

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and classroom exercises

Understanding merchandise costing and pricing Direct and indirect costs Raw Material costs Overhead Costs Calculating Labour Costs Calculation of margins Calculation of freight elements Calculation of barrier costs Currency conversions Backward Costing

Semester Module Wise
Semester II

Module 7
Basics of Marketing and Branding

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture and Case Studies

Understanding Marketing The difference between Marketing & Selling Basic Marketing Definitions The Marketing Environment - Macro & Micro Market Segmentation The Marketing Mix - Product, Price, Place, Promotion Consumer Decision Making

Module 8
Basics of Retailing

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture and Case Studies

The Retailing Marketing Mix Retail Classification of Stores Factors Affecting Merchandise - Product & Fashion Life Cycles, International Trends Retailing Seasons and factors affecting seasonality of merchandise Planning Product Ranges & Assortment The 6-month Seasonal Merchandise Plan & Open-To-Buy (OTB) Retail Pricing Policies Mark-ups & Mark-downs, Overheads, Operating Costs & Profit Retail Promotion Stock management and distribution Retail space and visual merchandising

Module 9
Product Development

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture and Case Studies

The concept of Fashion Forecasting Sources of Trend information Information gathering and sourcing for colours, fabrics, and prevailing fashion trends Mood boards, themes, story boards, and fabric & colour palettes Raw Material sourcing Market/Customer profiling and Product Analysis and development

Module 10
Fashion Buying

Duration
2 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and classroom exercises

The role of the fashion buyer The buying cycle Market planning Merchandise planning Sourcing: ethical issues Negoiation, supplier performance, monitoring and evaluation Buying and the Law Buying for own label fashion multiples Buying branded fashion merchandise

Module 11
Sourcing

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and classroom exercises

Sourcing of woven fabrics from powerloom & millmade sector Sourcing of flat & circular knits from different regions Global sourcing of fabrics Understanding of various costs & parameters for costing of fabrics Processing costs Analysis of fabrics as per end uses Latest development in fabrics

Module 12
International Marketing

Duration
2 weeks (9 contact hrs/week)

Teaching Module
Lecture/ Demonstration and classroom exercises

The Basis & Need for International Trade Emerging & established Trade Blocks International Regulatory Organisations & Agreements - GATT/WTO, MFA Salient Features of the EXIM Policy of the Indian Government Export Promotion Councils (EPCs) Pre-shipment & Post-shipment Finance & Credit and relevant documentation Export Insurance Payment Instruments Foreign Exchange Regulations Common Errors in Export Documentation

Module 13
Consumer Behaviour

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lecture and Case Studies

Understanding Consumer Demand and Fashion/Lifestyle Marketing Consumer Groups - Demographic and Psychographic Trends Attitude Motivation Personality Reference Group Consumer Survey and Analysis