Semester Module Wise
Semester I

Module 1
Introduction of design

Duration
1 week (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

History of Design Introduction to kinds of communication objects Introduction to computers

Module 2
Image making with Photography and Drawing for communication

Duration
4 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Introduction to Photography Learning about the camera Photographing simple objects Introduction to drawing Types of drawing - Freehand, and analytical drawing Drawing a category of a set of objects Representing an object with minimum line Creating visual variations of an object Object abstraction Fantasy drawing with a typographic form Developing your own style of image creation Recognizing the commercial aspects of image making

Module 3
Computers 1: Adobe Photoshop

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Scanning procedure Study of Pixel graphics Layer system, Different layouts (Development of boards) Study of tools to enhance the graphics Photo editing, Drawing tools Study of different color modes, Color Adjustment etc. Color and range development ( fabric rendering, pattern and brushes) Filters and different file formats Printing technique Preparing a file for offset and screen printing

Module 4
Basic visual design

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Creating meaning visually with line and dot Shape transformation Volume and visual association Making paper models A 3-D promotional package Form generation Figure ground Composition: Interaction of form, space and colour Analysis of designs

Module 5
Computers 2 : Adobe Illustrator

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Study of vector & pixel graphics Working different tools Creating freehand drawings Image tracing Handling different mode of Pictures Designing & Publish functions Different layouts Printing Technique Finishing and binding

Module 6
Typography

Duration
2 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Basic specifications of typography Getting to know typefaces How to use type effectively to communicate messages Grid Laying out a newspaper ad. Designing stationary Designing a paper bag Designing a paste Designing a brochure

Module 7
Colour

Duration
3 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Introduction to colour Light and colour Colour notation systems and theories Munsell Colour Sphere, Ostwald System of notation Colour mixing- apply to 2D or 3D forms Colour harmonies and hues Colour Figure ground, balance and proportion Psychology of colour – when to use what  colour Analysing colour in different products Colour in computers, print and the web

Module 8
Computers 3: Adobe InDesign and Adobe illustrator

Duration
6 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Study of vector graphics Working with shapes and curves and colors Creating artistic text and graphic Creating Logos & Branding Handling complex drawing Designing & Publish functions Layout of magazine, Brochures, Leaflet etc  Printing Techniques Basic of Offset and screen printing

Module 9
Problem solving

Duration
3.5 weeks (9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Understanding what needs design and which way to go - research Developing a creative brief Tools and techniques for creative idea generation and visual exploration Concept development Prototype development Process of validation, evaluation and feedback Making effective, aesthetic presentations

Module 10
Computers 4: Macromedia Flash/ Dreamweaver

Duration
7 weeks ( 9 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

Dream weaver Flash-symbols: buttons, graphics, movie Formats for presentation and web design Web Design structure Layout of presentations Animation for basic presentation Technical tools for integrating with each other Technical tools for uploading web sites Inputs in sound

Module 11
Basics of Web Design

Duration
2 weeks (12 contact hrs/week)

Teaching Module
Lectures, Demonstrations, Exercise and Project Work

What is interactivity? Understanding interactivity in broader perspective (the fact that interactivity is much larger than digital media.) Identifying personal interactive experience Components of interactivity. How do medias compare on interactivity? Come up with an interactive play Define the product and audience Plan the project (Define goals for the product, what the audience wants to do, Decide how the product will reach its audience)