Objective : The programme will aim at sensitizing the participants about the importance and significance of bringing newer ideas for display designs through an effective presentation and exhibit techniques. The inputs will enable them to understand the modes and methods of setting up good product displays and presentations and also the managing such situation and areas. It is expected that by the end of the programme the participants would be able to understand the areas of visual merchandising at strategic level. They would be able to set up/ organize the displays and presentations in the retail stores, show rooms/ exhibitions, fairs in better and eye-catching manner. They will also have enhanced sensitivity towards products, arrangements, lightings, display systems & modules, furniture’s, background/s, interfaces etc. and would be able to coordinate better with the display teams at various levels.
Course Content :
Semester I
Introduction to Visual Merchandising and its relevance to modern retail
Elements of Visual Merchandising
Mannequin Styling
Software and computer skill developments
Semester II Lighting and Fixtures
Merchandise Display and Presentation Techniques
Store Layout and Space Productivity
Window Display and Portfolio Development
Methodology
Presentation, Lectures, Practical/ workshop, Presentation/Feedback, Experience sharing and discussions. Visual presentations on case studies of success stories. Suitable hands on experience to understand several intangible but crucial design elements for the display and exhibit technique.
Semester Module Wise Semester I
Module 1
Introduction to Visual Merchandising and its relevance to modern retail
Duration
3 weeks (9 contact hrs /week)
No. of Classes
9 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Modern Retailing
Elements of Retail Formats
Essentials of Management
Module 2
Elements of Visual Merchandising
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Introduction to Visual Merchandising
Elements of Design
Module 3
Mannequin Styling
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Introduction to styling and role of styling in experience design
Elements of Fashion
Emerging trends in Styling
Module 4
Software and computer skill developments
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lecture/ Demonstration and practical
Corel Draw
Photoshop
MockShop
Module 5
Lighting and Fixtures
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Types and form of lighting
Role of Fixtures
Types of Fixtures
Cost analysis
Module 6
Merchandise Display and Presentation Techniques
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Display techniques
Developing focal points
Sizing and Folding
Color Blocking
Module 7
Store Layout and Space Productivity
Duration
2 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
Types of Store Layouts
Space Productivity
Plan-o-grams
Module 8
Window Display and Portfolio Development
Duration
3 weeks (9 contact hrs /week)
No. of Classes
6 classes
Teaching Module
Lectures, Demonstrations, Exercise and Project Work
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